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A Business History of the Swatch Group: The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry

A Business History of the Swatch Group: The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry

Hardcover

Business GeneralInvesting & FinanceManagement

ISBN10: 1137389060
ISBN13: 9781137389060
Publisher: Springer Nature
Published: Apr 10 2014
Pages: 152
Weight: 0.80
Height: 0.60 Width: 5.50 Depth: 8.60
Language: English
This book offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market. In particular, it tackles the issues of production restructuring, with the opening of subsidiaries in Asia, and the implementation of a new marketing strategy, characterized by the move towards luxury.

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