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Business Beyond Borders: Stories, Tales and Lessons Learned from Working in 100 Cultures Around the World
Hardcover
Publisher Price: $29.99
ISBN13: 9781399822275
Publisher: John Murray Business
Published: Nov 4 2025
Pages: 288
Weight: 1.05
Height: 1.10 Width: 5.80 Depth: 8.80
Language: English
There is no excuse for cultural ignorance in the 21st century. The greatest factor affecting the success or failure of a global business is understanding the cultural differences that lie hidden, like minefields, in day-to-day work. Recognize and manage these cultural differences, and you accelerate your success; ignore them and they will undermine your global performance. Business Beyond Borders explains culture through the real-life stories of the author, resonating and bringing the cultural challenges inherent in global work to life. From negotiating with Bedouins in the Libyan Sahara, to managing a team of Brazilians in Rio de Janeiro, from out-running an earthquake during a keynote presentation in Mexico City, to losing a government handler in Beijing, each of the stories illustrates a critical cultural issue that global managers need to understand today. With a summary of the golden global rules that everyone working in the global 21st century needs to know, Business Beyond Borders is a celebration of what makes all of us around the world-all so different- simultaneously all the same.
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