Sign-In
Cart
Brazilian financial institutions and sport
Paperback
Please select the version of book you would like to purchase.
ISBN10: 6206811115
ISBN13: 9786206811114
Publisher: Our Knowledge Publishing
Published: Apr 30 2025
Pages: 76
Weight: 0.25
Height: 0.18 Width: 6.00 Depth: 9.00
Language: English
ISBN13: 9786206811114
Publisher: Our Knowledge Publishing
Published: Apr 30 2025
Pages: 76
Weight: 0.25
Height: 0.18 Width: 6.00 Depth: 9.00
Language: English
Sport is associated with health, overcoming challenges, quality of life, team spirit, fairness, honesty and other admired qualities, as well as directly appealing to the passion of enthusiasts. For this reason, Brazilian financial institutions invest millions of reais in sponsoring sporting activities with a view to improving their reputation and brand awareness. Due to this, the present study aims to understand, through bibliographic and documentary research and quantitative research, whether sports sponsorship can add values considered positive to the brand equity of financial institutions in Brazil. To achieve this objective, the theories of sports sponsorship and brand equity were used, focusing on the sports sector. A descriptive quantitative methodology was used, through the modelling of structured equations, which confirmed the hypotheses of the study: that credible sports sponsorship positively influences the components of brand equity of Brazilian financial institutions.
Also in
Sports General
The Formative Years of Relativity: The History and Meaning of Einstein's Princeton Lectures
Gutfreund, Hanoch
Renn, Jürgen
Hardcover
$66.00
The Science Magpie: Fascinating Facts, Stories, Poems, Diagrams and Jokes Plucked from Science
Flynn, Simon
Paperback
From $9.99
Every Dog Deserves an Adventure: Amazing Stories of Camping with Dogs
Tracosas, L. J.
Camping with Dogs
Hardcover
$23.74
Big Fan: Two Friends, 82,490 Miles, and the Wild, Wonderful Sports We Love
Schur, Michael
Posnanski, Joe
Hardcover
$31.50
I Told You So!: Scientists Who Were Ridiculed, Exiled, and Imprisoned for Being Right
Kaplan, Matt
Hardcover
$28.50
Long Range Shooting Handbook: Complete Beginner's Guide to Precision Rifle Shooting
Cleckner, Ryan M.
Paperback
$23.70
Pardon My Book: Ten Years of the Best (and Worst) in Sports from Pardon My Take
Big Cat
Commenter, Pft
Hardcover
$33.25
The Inner Game of Tennis: The Classic Guide to the Mental Side of Peak Performance
Gallwey, W. Timothy
Paperback
$19.95
The Magical Game: The Spirit and History of Baseball's Superstitions, Rituals, and Curses
Baird, Addy
Hardcover
$26.10
The Long Game: U.S. Men's Soccer and Its Savage, Four-Decade Journey to the Top, or Thereabouts
Schaerlaeckens, Leander
Hardcover
$31.35
This Is about Running. This Is Not about Running.: Lessons for Between and Beyond the Start and Finish Line
Bennett, Chris
Hardcover
$28.50
The Great Shadow: A History of How Sickness Shapes What We Do, Think, Believe, and Buy
Bauer, Susan Wise
Hardcover
$27.00
A Pox on Fools: The True Believers, Grifters, and Cynics Who Convinced Us to Reject Vaccines
Levenson, Thomas
Hardcover
$25.20
The Ultimate Survival Medicine Guide: Emergency Preparedness for Any Disaster
Alton, Amy
Alton, Joseph
Paperback
$18.99
The Diet-Proof Body: 5 Simple Habits to Lose Fat, Keep It Off and Escape Diet Prison for Good
Harrison, Trent
Paperback
$18.99
The Plunge: Maverick Swimmers, an Unlikely Quest, and the Transformative Power of Cold Water
Ballard, Chris
Hardcover
$27.00
The Playbook: The Hidden Forces Shaping Winners and Losers in the Modern NFL
Clegg, Jonathan
Robinson, Joshua
Hardcover
$28.49
The Power of Life: The Invention of Biology and the Revolutionary Science of Jean-Baptiste Lamarck
Riskin, Jessica
Hardcover
$28.80
Relegated: One American's Pints-And-Pies Journey from the Top to the Bottom of English Football
Smith, Todd
Hardcover
$26.10
Compete: Developing a Mental Playbook for Performance Under Pressure in Sport
Abrahams, Dan
Paperback
$28.74
The Elements of Marie Curie: How the Glow of Radium Lit a Path for Women in Science
Sobel, Dava
Paperback
$18.00
Everything Is Tuberculosis: The History and Persistence of Our Deadliest Infection (Large Print Edition)
Green, John
Paperback
$28.50
Gun Trader's Guide, Forty-Fifth Edition: A Comprehensive, Fully Illustrated Guide to Modern Collectible Firearms with Market Values
Sadowski, Robert A.
Paperback
$28.49
The Ultimate Soccer Jersey Collection: Iconic Kits from the World's Greatest Game
Football Shirts, Classic
Hardcover
$33.25
Pheasant Tail Simplicity: Recipes and Techniques for Successful Fly Fishing
Chouinard, Yvon
Mazzo, Mauro
Mathews, Craig
Paperback
$23.75
Harvey Penick's Little Red Book: Lessons and Teachings from a Lifetime in Golf
Penick, Harvey
Hardcover
$25.65
Our Moon: How Earth's Celestial Companion Transformed the Planet, Guided Evolution, and Made Us Who We Are
Boyle, Rebecca
Paperback
$20.90
Your Health: A Corrective System of Exercising That Revolutionizes the Entire Field of Physical Education
Pilates, Joseph H.
Paperback
$18.95
Take Me to Your Leader: Perspectives on Your First Alien Encounter (Large Print Edition)
Tyson, Neil DeGrasse
Hardcover
$56.55
Alchemy: An Illustrated History of Elixirs, Experiments, and the Birth of Modern Science
Ball, Philip
Hardcover
$38.00
Friday Night Lights (25th Anniversary Edition): A Town, a Team, and a Dream
Bissinger, H. G.
Paperback
From $10.99
The Powerful Primate: How Controlling Energy Enabled Us to Build Civilization
Ennos, Roland
Hardcover
$27.00
The Great Math War: How Three Brilliant Minds Fought for the Foundations of Mathematics
Bardi, Jason Socrates
Hardcover
From $19.99
2084 and the AI Revolution, Updated and Expanded Edition: How Artificial Intelligence Informs Our Future
Lennox, John C.
Paperback
$26.59
Your Guide to the 2026 World Cup: Everything You Need to Know about the Players and Teams
Stay, Shane
Paperback
$18.95
String Theory: David Foster Wallace on Tennis: A Library of America Special Publication
Wallace, David Foster
Hardcover
$20.85
The Inner Game of Tennis (50th Anniversary Edition): The Classic Guide to Peak Performance
Gallwey, W. Timothy
Hardcover
$26.60
Coaching with Heart: Taoist Wisdom to Inspire, Empower, and Lead
Huang, Chungliang Al
Lynch, Jerry
Paperback
$18.99
Bioinspired: How Nature Made Us Modern, Drives Today's Technological Innovation, and Inspires a Future Worth Inventing
Stier, Samuel Cord
Hardcover
$33.25
The Formula: How Rogues, Geniuses, and Speed Freaks Reengineered F1 Into the World's Fastest-Growing Sport
Clegg, Jonathan
Robinson, Joshua
Hardcover
$28.49
Science of Cycling: Transform Your Ride, Gain Strength, Revolutionize Your Training
Bailey, David
Paperback
$28.50
How to Read Nature: Awaken Your Senses to the Outdoors You've Never Noticed
Gooley, Tristan
Paperback
$16.10
Inside the Owner's Box: Conversations on Power and Leadership in Sports
Rubenstein, David M.
Hardcover
$28.50
Notes on Complexity: A Scientific Theory of Connection, Consciousness, and Being
Theise, Neil
Paperback
$18.00
Todo Es Tuberculosis. La Historia de la Infección Más Mortal de la Humanidad / Everything Is Tuberculosis
Green, John
Paperback
$14.20
Interregnum: Inside the Grueling and Glamorous Battle to Become the Next King of Chess
Himelfarb, Jordan
Hardcover
$28.45
Surviving the Trail: Five Essential Skills to Prepare Every Hiker for Adventure's Most Common Perils
Scanlon, Rob
Paperback
$18.95
Knicker Bonkers: The New York Knicks' Wild NBA Championship Run to End a 53-Year Title Drought
New York Post
Paperback
$18.95
The Pleasure of Finding Things Out: The Best Short Works of Richard P. Feynman
Feynman, Richard P.
Paperback
From $7.99
A Year of Forest School: Outdoor Play and Skill-Building Fun for Every Season
Houghton, Peter
Worroll, Jane
Paperback
$18.95
Checkmate: Genius, Lies, Ambition, and the Biggest Scandal in Chess (Large Print Edition)
Mezrich, Ben
Paperback
$32.00
Flashes of Brilliance: The Genius of Early Photography and How It Transformed Art, Science, and History
Burgess, Anika
Hardcover
$33.25
Training for the New Alpinism: A Manual for the Climber as Athlete
House, Steve
Johnston, Scott
Paperback
$33.25
The Age of Alchemy: The Secret History of Chemistry from Ancient Magic to Modern Science
Chapman, Kit
Hardcover
$28.45
Miscalculated Risks: Attacked, Crippled, Paralyzed, Drowning, Unconscious and Freezing in The Wild (Just Not All at Once)
Cooper, Michael
Paperback
$18.04
The Surgeon, the Midwife, the Quack: How to Stay Alive in Renaissance England
Skuse, Alanna
Hardcover
$27.50
Quadrivium: The Four Classical Liberal Arts of Number, Geometry, Music, & Cosmology
Sutton, Daud
Lundy, Miranda
Ashton, Anthony
Hardcover
$24.70
Horse Country: Inside the World of Equestrian Style and Sport, from British Dressage to Western Riding
O'Shea-Evans, Kathryn
Hardcover
$57.00