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Brands and Branding: Strategy to Build and Nurture Brands

Brands and Branding: Strategy to Build and Nurture Brands

Hardcover

AccountingMarketingGeneral Sociology

ISBN10: 1032507985
ISBN13: 9781032507989
Publisher: Routledge India
Published: Nov 6 2023
Pages: 296
Weight: 1.36
Height: 0.75 Width: 6.14 Depth: 9.21
Language: English
The book presents a practical perspective on building brands through social media and using artificial intelligence technologies. Readers will get a clear introductory understanding about the role of consumer behavior and research methods that every brand manager must be familiar with.

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Aggarwal, Ashita

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Accounting