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Branded Entertainment and Cinema: The Marketisation of Italian Film
Hardcover
Series: Routledge Critical Advertising Studies
AccountingFilm StudiesGeneral Sociology
ISBN13: 9780815348528
Publisher: Routledge
Published: Dec 4 2019
Pages: 110
Weight: 0.63
Height: 0.31 Width: 5.50 Depth: 8.50
Language: English
Branded Entertainment and Cinema addresses the increasing integration between media and advertising contents, specifically examining the case of brand/film integration in Italy.
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