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Branded Entertainment and Cinema: The Marketisation of Italian Film
Paperback
Series: Routledge Critical Advertising Studies
AccountingMarketingGeneral Sociology
ISBN13: 9781032337524
Publisher: Routledge
Published: Jun 13 2022
Pages: 120
Weight: 0.35
Height: 0.30 Width: 5.30 Depth: 8.30
Language: English
Branded Entertainment and Cinema addresses the increasing integration between media and advertising contents, specifically examining the case of brand/film integration in Italy.
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