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612-822-4611
Brand Romance: Using the Power of High Design to Build a Lifelong Relationship with Your Audience

Brand Romance: Using the Power of High Design to Build a Lifelong Relationship with Your Audience

Hardcover

Investing & FinanceManagementMarketing

ISBN10: 1137369000
ISBN13: 9781137369000
Publisher: Springer Nature
Published: Nov 25 2013
Pages: 235
Weight: 0.95
Height: 1.00 Width: 5.70 Depth: 8.60
Language: English
For brands to succeed in a competitive environment they need to build a 'loving' relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer. Through 15 steps this books reveals how to use High Design principles to build a truly loved brand.

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