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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Brand Driven: The Route to Integrated Branding Through Great Leadership

Brand Driven: The Route to Integrated Branding Through Great Leadership

Hardcover

AccountingBusiness GeneralMarketing

ISBN10: 0749437979
ISBN13: 9780749437978
Publisher: Kogan Page
Published: Feb 25 2003
Pages: 288
Weight: 1.44
Height: 1.13 Width: 6.24 Depth: 9.49
Language: English
A sequel to the authors' highly acclaimed book Integrated Branding, Brand Driven gives leaders at all levels the tools for integrating their entire organization with their brand. It shows how leaders, from the mailroom to the boardroom, can play an important role in the organization's ability to build and communicate a strong brand.

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