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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Brand Book: An Insider's Guide to Brand Building for Businesses and Organizations

The Brand Book: An Insider's Guide to Brand Building for Businesses and Organizations

Paperback

AccountingMarketing

Currently unavailable to order

ISBN10: 1529420172
ISBN13: 9781529420173
Publisher: Laurence King Pub
Published: Oct 11 2022
Pages: 232
Weight: 1.10
Height: 0.80 Width: 5.70 Depth: 7.80
Language: English
The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws on her experiences of creating new brand strategies across a wide range of categories. Real world examples and case studies, including images from well-known brand campaigns, are used to illustrate the principles that underpin the best of brand practice. The final chapter includes handy templates and checklists to help you develop your own brand.

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