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Bollywood and Globalization: The Global Power of Popular Hindi Cinema
Paperback
Series: Routledge Contemporary South Asia
Film StudiesGeneral Racism & Ethnic StudiesGeneral Sociology
ISBN13: 9781138119321
Publisher: Routledge
Published: Aug 4 2015
Pages: 188
Weight: 0.66
Height: 0.44 Width: 6.14 Depth: 9.21
Language: English
The field of Bollywood studies has remained predominantly critical, theoretical and historical in focus. This book brings together qualitative and quantitative approaches to tackle empirical questions focusing on the relationship between soft power, hybridity, cinematic texts, and audiences.
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