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Bollywood and Globalization: The Global Power of Popular Hindi Cinema
Hardcover
Series: Routledge Contemporary South Asia
Film StudiesGeneral Racism & Ethnic StudiesGeneral Sociology
ISBN13: 9780415625234
Publisher: Routledge
Published: Oct 29 2012
Pages: 188
Weight: 1.10
Height: 0.80 Width: 6.20 Depth: 9.30
Language: English
The field of Bollywood studies has remained predominantly critical, theoretical and historical in focus. This book brings together qualitative and quantitative approaches to tackle empirical questions focusing on the relationship between soft power, hybridity, cinematic texts, and audiences.
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