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612-822-4611
The Bling Dynasty: Why the Reign of Chinese Luxury Shoppers Has Only Just Begun

The Bling Dynasty: Why the Reign of Chinese Luxury Shoppers Has Only Just Begun

Hardcover

EconomicsInvesting & FinanceManagement

Publisher Price: $34.95

ISBN10: 1118950291
ISBN13: 9781118950296
Publisher: Wiley
Published: Oct 13 2014
Pages: 300
Weight: 1.17
Height: 0.77 Width: 5.35 Depth: 10.25
Language: English
Why the luxury market's fate rests in Chinese wallets

The media has negatively focused on the Chinese political administration clamping down on gifting. Observers have come to doubt the strength of Chinese consumption as the key driver for luxury. The Bling Dynasty illustrates how doubts about Chinese consumption are ill-founded and Chinese luxury demand is on the cusp of becoming dominant.

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