Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Behavioral Retail Operations: Tactics to Win Customers

Behavioral Retail Operations: Tactics to Win Customers

Cohen, Maxime C.
Ray, Saibal
Bandi, Nymisha

Paperback

Series: Foundations and Trends(r) in Technology, Information and Ope

EconomicsInvesting & FinanceManagement

Currently unavailable to order

ISBN10: 1638284369
ISBN13: 9781638284369
Publisher: Now Publishers
Published: Nov 11 2024
Pages: 218
Weight: 0.69
Height: 0.46 Width: 6.14 Depth: 9.21
Language: English
In today's fast-paced retail world, consumers face an overwhelming array of product choices, and retailers are constantly seeking new ways to steer their purchasing decisions. Behavioral Retail Operations: Tactics to Win Customers delves into the intricate relationship between consumer psychology and strategic retail tactics. Drawing on decades of research, the authors explore how factors such as pricing, promotions, and store layout influence shopper behavior in both physical and online settings. From understanding the subtle psychological effects of price framing to uncovering how sensory elements like music and color shape the shopping experience, this monograph provides a comprehensive look at the tools retailers use to maximize profitability. Offering a deep dive into the art of influencing consumer behavior, this monograph is essential for both researchers and practitioners aiming to bridge the gap between theory and real-world retail strategy.

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