Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Beyond Sticky: Get Off the Commodity Hamster Wheel and Create a Bank Brand People Love

Beyond Sticky: Get Off the Commodity Hamster Wheel and Create a Bank Brand People Love

Bartlett Piland, Martha

Paperback

Accounting

Currently unavailable to order

ISBN10: 1948484781
ISBN13: 9781948484787
Publisher: Clovercroft Pub
Published: Sep 3 2019
Pages: 176
Weight: 0.50
Height: 0.40 Width: 5.50 Depth: 8.40
Language: English
For every banker who wants to get off the commodity hamster wheel, this first-of-its-kind book on bank marketing and branding shows the way.

This book is filled with guidance on building a value-driven brand by working through all departments in the bank. Not just for marketers, the sticky bank brand of the future is also built by human resources, operations, sales, and all other departments within the bank working together. With sections on branding, business development, customer experience, culture, and innovation, Beyond Sticky includes exercises to help bank executives break free from the commodity mindset and create new value offerings for their bank and its customers.

This is a must read for bankers who want to stop chasing hot money and lowball pricing and start generating goodwill and loyalty like never before. Beyond Sticky shows the way to break out of an increasingly competitive and ever-changing marketplace.

Also in

Accounting

View All