Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Beyond Naming Rights: Building Successful Partnerships Between Universities and Financial Institutions in the New Era of College Sports

Beyond Naming Rights: Building Successful Partnerships Between Universities and Financial Institutions in the New Era of College Sports

Holtzschue, Adam

Paperback

Investing & FinanceSports General

Currently unavailable to order

ISBN13: 9798895743171
Publisher: Morgan James Publishing
Published: Mar 2 2027
Pages: 230
Weight: 0.60
Height: 0.52 Width: 5.50 Depth: 8.50
Language: English
Beyond Naming Rights examines how the collapse of NCAA amateurism, the emergence of Name, Image and Likeness (NIL), and the House vs. NCAA settlement have forced universities to rethink how they fund and sustain athletic programs.

Written for anyone involved with or interested in the business of college sports, it makes a compelling case for bank and credit union naming rights partnerships that function as campus-wide financial ecosystems. When executed effectively, these partnerships can help close the widening funding gap in athletics while strengthening student services, improving operations, and supporting long-term institutional stability.

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