Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Being Brains: Making the Cerebral Subject

Being Brains: Making the Cerebral Subject

Vidal, Fernando
Ortega, Francisco

Paperback

Series: Forms of Living

PhilosophyAnthropologyCognition

ISBN10: 0823283682
ISBN13: 9780823283682
Publisher: Fordham Univ Pr
Published: Jul 2 2019
Pages: 304
Weight: 1.07
Height: 0.74 Width: 6.00 Depth: 9.00
Language: English
Being Brains offers a critical exploration of neurocentrism, the belief that we are our brains, which became widespread in the 1990s. Encouraged by advances in neuroimaging, the humanities and social sciences have taken a neural turn, in the form of neuro-subspecialties in fields such as anthropology, aesthetics, education, history, law, sociology, and theology. Dubious but successful commercial enterprises such as neuromarketing and neurobics have emerged to take advantage of the heightened sensitivity to all things neuro. While neither hegemonic nor monolithic, the neurocentric view embodies a powerful ideology that is at the heart of some of today's most important philosophical, ethical, scientific, and political debates. Being Brains, chosen as 2018 Outstanding Book in the History of the Neurosciences by the International Society for the History of the Neurosciences, examines the internal logic of such ideology, its genealogy, and its main contemporary incarnations.

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