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Behavioral Targeting: How Platforms Predict and Steer Your Next Action: They know what you'll click before you do
Paperback
Publisher: Independently Published
Published: May 7 2025
Pages: 572
Weight: 1.66
Height: 1.16 Width: 6.00 Depth: 9.00
Language: English
In Behavioral Targeting, you'll uncover how platforms like Google, Meta, TikTok, and Amazon aren't just watching you-they're shaping you. With every scroll, tap, and hesitation, algorithms quietly harvest your behavioral data to predict your desires, fears, and decisions with astonishing accuracy.
But it doesn't stop there. Prediction evolves into persuasion. Platforms run real-time psychological experiments on billions of users daily, nudging you toward purchases, opinions, and habits that benefit them-not you.
In this cutting-edge exposé, you'll learn:
How surveillance capitalism turns your behavior into a monetizable asset
The neuroscience behind impulse design and attention hijacking
How recommender systems exploit cognitive biases to drive engagement
Why digital platforms are becoming behavioral governments
And how to defend your autonomy in a world built to erode it
Written for marketers, analysts, and anyone using the internet, Behavioral Targeting is both a strategic blueprint and a wake-up call.
If you're not shaping your behavior, someone else is.
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