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Become a Content Brand: Build a Team, Own Your Audience, & Create Video Your Customers Will Love
Paperback
ISBN13: 9780578412788
Publisher: Lightning Source Inc
Published: Apr 15 2019
Pages: 234
Weight: 0.70
Height: 0.49 Width: 5.98 Depth: 9.02
Language: English
Should we just hire influencers to create our video content?
How do viral videos work?
What type of video works best; Hub, Hero or Hygiene?
Should we just shoot video on my iPhone?
HD or 4k?
What social media channels should I post video to?
Is Vr or LiveStream the future of video marketing?
All of these questions and countless others are ANSWERED in Become a Content Brand. This is the definitive guide that will change the way you approach video content marketing for years to come.
If brands actually integrated Chris' tactics, influencers probably wouldn't exist. For the marketers out there who are looking to do something different with their content marketing efforts, Become a Content Brand helps demystify the process. We've already integrated the key foundation of this book into our business, the results of which have been immediate and widespread. Needless to say, I'd recommend this book. - Lauryn Evarts, CEO of The Skinny Confidential
Become a Content Brand is one of the most complete content marketing books I've ever read. Without a doubt, it should be required reading for anyone who works in marketing and advertising. David Wurth, CSQ Magazine
Chris proves the adage, the student becomes the teacher this is one engaging, thoughtful learning, analysis about the power of content for brands John Durham, CEO at CATALYST S+F, Professor at USF
Pura Vida Bracelets would not be where it is today without content marketing, and the tactics and strategies in Become a Content Brand are on point! Paul Goodman, Co-Founder of Pura Vida Bracelets
Become a Content Brand is fantastic! It outlines incredible video content strategies that I would recommend to anyone who is looking to grow their audience, exposure and bottom line. Eric Siu, CEO at Single Grain, Host of Marketing School
If you want to be forward-thinking in how you approach marketing then video absolutely needs to be part of your strategy. Become A Content Brand is an incredible resource for anyone looking to figure out the steps for how to make that happen. -Rob Cressy, Founder of Bacon Sports
About the Book
The reality is, there's a shortage of high quality video content in the market that your customers demand. No outside agency can produce the amount you need, within a budget and time-frame that keeps you relevant.
After building a network of over 150,000 creators, filmmakers, editors and marketers from around the world, author Chris Carter realized the growing demand for video content was more than one company could produce.
This was the catalyst for creating the play-book you have in your hand.
WITH THIS BOOK, YOU WILL LEARN:
- Industry secrets, strategies and processes needed in order to develop a world class content marketing campaign.
- Step by step instructions on how to create superior quality video with internal or external teams.
- How to supplement your in-house content with outstanding video professionals.
- How to own your own audience and produce content that your customers will love.
It's time to stop wasting money and effort on ads that no one wants. Become a Content Brand and watch your exposure, audience & bottom line grow.
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