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Base of the Pyramid Markets in Asia: Innovation and Challenges to Sustainability
Hardcover
Series: Innovation and Sustainability in Base of the Pyramid Markets
ISBN13: 9781138389137
Publisher: Routledge
Published: Feb 19 2020
Pages: 138
Weight: 0.75
Height: 0.60 Width: 6.30 Depth: 9.40
Language: English
The Frugal Innovation in Base of the Pyramid Markets series comprises four volumes, covering theoretical perspectives, themes and various aspects of interest across four key regions. This book focuses on the BOP in Asia, and in particular the challenge of how to address the needs of deprived population groups in a sustainable manner.
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