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Base of the Pyramid Markets in Latin America: Innovation and Challenges to Sustainability
Hardcover
Series: Innovation and Sustainability in Base of the Pyramid Markets
ISBN13: 9781138389120
Publisher: Routledge
Published: Aug 19 2021
Pages: 134
Weight: 0.84
Height: 0.38 Width: 6.14 Depth: 9.21
Language: English
This book focuses on the Base of the Pyramid (BOP) in Latin America and examines the role of the markets in serving low-income populations as consumers, distributors and entrepreneurs. It will be of interest to managers, policy makers, students and scholars interested in Base of the Pyramid markets and their potential.
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