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Base of the Pyramid Markets in Affluent Countries: Innovation and challenges to sustainability
Hardcover
Series: Innovation and Sustainability in Base of the Pyramid Markets
ISBN13: 9781138390119
Publisher: Routledge
Published: May 31 2021
Pages: 184
Weight: 0.90
Height: 0.60 Width: 6.00 Depth: 9.40
Language: English
This book focuses on more engineered countries, such as Europe, North America, Australia, etc. where BOP is also an issue, as it addresses the poorest socioeconomic order in a country, society or region.
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