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#Barbie and Social Media: Digital Discourses and Mattel's Celebrity Doll
Hardcover
MarketingGeneral SociologyGraphic Design
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ISBN10: 3031956109
ISBN13: 9783031956102
Publisher: Palgrave MacMillan
Published: Oct 2 2025
Pages: 238
Weight: 0.95
Height: 0.80 Width: 5.70 Depth: 7.90
Language: English
ISBN13: 9783031956102
Publisher: Palgrave MacMillan
Published: Oct 2 2025
Pages: 238
Weight: 0.95
Height: 0.80 Width: 5.70 Depth: 7.90
Language: English
#Barbie and Social Media delves into Barbie's transformation from doll to global cultural icon-one that is deeply embedded in contemporary social media discourse. It explores how digital platforms have given rise to a dynamic, participatory culture that both celebrates and critiques doll and brand. From Mattel's strategic branding of Barbie as a symbol of diversity and empowerment, to individuals' use of social media to reimagine Barbie's identity and significance, #Barbie and Social Media offers a comprehensive examination of Barbie in the digital age.
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