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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Marketing of Children's Toys: Critical Perspectives on Children's Consumer Culture

The Marketing of Children's Toys: Critical Perspectives on Children's Consumer Culture

Hains, Rebecca C.
Jennings, Nancy A.

Hardcover

Film StudiesGeneral SociologyWomen's Studies

ISBN10: 3030628809
ISBN13: 9783030628802
Publisher: Palgrave Macmillan
Published: Mar 31 2021
Pages: 304
Weight: 1.27
Height: 0.88 Width: 5.83 Depth: 8.27
Language: English

This book offers rich critical perspectives on the marketing of a variety of toys, brands, and product categories. Topics include marketing undertaken by specific children's toy brands such as American Girl, Barbie, Disney, GoldieBlox, Fisher-Price, and LEGO, and marketing trends characterizing broader toy categories such as on-trend grotesque toys; toy firearms; minimalist toys; toyetics; toys meant to offer diverse representation; STEM toys; and unboxing videos. Toy marketing warrants a sustained scholarly critique because of toys' cultural significance and their roles in children's lives, as well as the industry's economic importance. Discourses surrounding toys--including who certain toys are meant for and what various toys and brands can signify about their owners' identities--have implications for our understandings of adults' expectations of children and of broader societal norms into which children are being socialized.

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