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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
B-To-B Electronic Marketplaces: Successful Introduction in the Chemical Industry

B-To-B Electronic Marketplaces: Successful Introduction in the Chemical Industry

Paperback

Series: Business-To-Business-Marketing

Business GeneralEconomicsGeneral Computers

ISBN10: 3824477688
ISBN13: 9783824477685
Publisher: Deutscher Universitatsverlag
Published: Dec 11 2002
Pages: 208
Weight: 0.59
Height: 0.48 Width: 5.50 Depth: 8.50
Language: English
Evi Hartmann discusses the following research questions: What is the relation between a given purchase situation and the characteristics of a B-to-B E-marketplace? Can a fit between the two be defined from a relationship perspective? How does the interplay between the purchase situation and the B-to-B E-marketplace characteristics influence the success of a supplier relationship?

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Economics