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Automotive Management: Navigating the Next Decade of Auto Industry Transformation
Paperback
Publisher Price: $19.95
ISBN13: 9783110489309
Publisher: de Gruyter Oldenbourg
Published: Jun 20 2016
Pages: 288
Weight: 1.05
Height: 0.60 Width: 6.60 Depth: 9.50
Language: English
The authors point out the entire business orientated automotive value chain. With regard to the finance perspective these elements of the value chain are scrutinized chapter by chapter. Current trends in new mobility concepts, cross-industry strategic alliances as well as requirements for product launch, especially in the BRIC countries, are highlighted. The book provides the link between science and business practice in the automotive industry.
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