American Mythologies: Semiological Sketches

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General Sociology General United States History General World History

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ISBN10: 1138053732
ISBN13: 9781138053731
Publisher: Routledge
Published: Mar 30 2017
Pages: 184
Weight: 0.59
Height: 0.39 Width: 6.14 Depth: 9.21
Language: English

Grounded in a semiological approach, which explores the displacement of information and the transformation of signs that characterise mythic communication, this book sheds light on the socio-economic, gendered, national and racial interests that lie behind myth-making. Presenting rich case studies from popular culture and public discourse, it demonstrates the manner in which these myths, and American mythology in general, promote the core values of everyday life under capitalism: rugged individualism, the unfettered right to accumulate wealth, the superior moral character of free-enterprise democracy, and its abundant opportunities for every citizen.

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American Mythologies: Semiological Sketches

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