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American Mythologies: Semiological Sketches
Hardcover
General SociologyGeneral United States HistoryGeneral World History
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ISBN10: 1409442748
ISBN13: 9781409442745
Publisher: Routledge
Published: May 3 2012
Pages: 184
Weight: 0.96
Height: 0.50 Width: 6.14 Depth: 9.21
Language: English
ISBN13: 9781409442745
Publisher: Routledge
Published: May 3 2012
Pages: 184
Weight: 0.96
Height: 0.50 Width: 6.14 Depth: 9.21
Language: English
Grounded in a semiological approach, which explores the displacement of information and the transformation of signs that characterise mythic communication, this book sheds light on the socio-economic, gendered, national and racial interests that lie behind myth-making. Presenting rich case studies from popular culture and public discourse, it demonstrates the manner in which these myths, and American mythology in general, promote the core values of everyday life under capitalism: rugged individualism, the unfettered right to accumulate wealth, the superior moral character of free-enterprise democracy, and its abundant opportunities for every citizen.
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