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Alternate Reality Games: Promotion and Participatory Culture
Hardcover
Series: Routledge Critical Advertising Studies
Role Playing GamesGeneral SociologyProgramming
ISBN13: 9780815386803
Publisher: Routledge
Published: Aug 13 2019
Pages: 134
Weight: 0.60
Height: 0.50 Width: 5.40 Depth: 8.60
Language: English
Using textual analysis, interviews with game designers, audience surveys and close analysis of player forum discussion, this book examines the unique nature of the producer/consumer relationship within promotional Alternate Reality Games (ARGs).
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