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Alternate Reality Games: Promotion and Participatory Culture
Paperback
Series: Routledge Critical Advertising Studies
ISBN13: 9781032338125
Publisher: Routledge
Published: Jun 13 2022
Pages: 144
Weight: 0.35
Height: 0.20 Width: 5.30 Depth: 8.40
Language: English
Using textual analysis, interviews with game designers, audience surveys and close analysis of player forum discussion, this book examines the unique nature of the producer/consumer relationship within promotional Alternate Reality Games (ARGs).
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