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Airline Marketing and Management

Airline Marketing and Management

Hardcover

Business GeneralMarketingAviation

ISBN10: 1409401472
ISBN13: 9781409401476
Publisher: Routledge
Published: Jul 7 2011
Pages: 384
Weight: 1.57
Height: 0.88 Width: 6.14 Depth: 9.21
Language: English
Airline Marketing and Management examines the principles of marketing and demonstrates the ways in which these principles can be applied to today's airline industry. It has been thoroughly updated and expanded for this seventh edition, to keep pace with changes affecting the industry. Written in a straightforward, easy-to-read style and combining u

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