Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Fbo Management: Operating, Marketing, and Managing as a Fixed-Base Operator

Fbo Management: Operating, Marketing, and Managing as a Fixed-Base Operator

Prather, C. Daniel

Hardcover

Business GeneralAviation

Publisher Price: $69.95

ISBN10: 1644252295
ISBN13: 9781644252291
Publisher: Aviation Supplies & Academics
Published: Jan 9 2024
Pages: 384
Weight: 2.58
Height: 0.81 Width: 8.51 Depth: 10.97
Language: English

This is not AI-generated content. The contents were written and verified by subject matter experts from Aviation Supplies & Academics, an 85-year-old aviation company. Look for the ASA wings to ensure you are purchasing a reliable publication.

This industry-leading textbook covers all aspects relating to the operation, marketing, and management of fixed-base operators (FBOs). Author Dr. C. Daniel Prather, an experienced aviation industry professional educator, presents key considerations for FBO managers and prepares university-level students for this competitive business field. This text begins by covering the history of general aviation and the scope of the current industry and then examines all elements of FBO operations, including line service, aircraft maintenance, flight operations, aircraft sales, aircraft charter, customer service, and more. A focus on marketing an FBO explores the role of marketing, sales and promotion, marketing research, and transportation needs assessment. As a management resource, this book examines methods of acquiring a business aircraft, management functions and organization, risk management, financial planning, and human resources as well as presents current and future challenges confronting FBOs.

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