Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Advertising Principles: How To Effectively Reach African Americans in the 21st Century

Advertising Principles: How To Effectively Reach African Americans in the 21st Century

Pleasant Ph. D., Jamie T.

Paperback

Accounting

ISBN10: 098437485X
ISBN13: 9780984374854
Publisher: Createspace
Published: May 20 2010
Pages: 140
Weight: 0.34
Height: 0.30 Width: 5.24 Depth: 7.99
Language: English
Are you a brand manager? Are you trying to develop a strategy to effectively reach African American consumers? Do you need help in understanding the consumption behavior of African Americans? If you answered yes to any of the aforementioned questions, this book is for you! How To Advertise To African Americans in the 21st Century will take you through an 11 chapter discovery of effective ways to reach this powerful ethnic consumer group. You will learn what mistakes leading consumer products companies have made in the past when targeting African Americans. Additionally, you will learn how not to repeat those mistakes that they made by effectively segmenting them and conducting sound research strategies.

Also in

Accounting

View All