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Advertising Media Planning, Seventh Edition
Hardcover
AccountingBusiness GeneralMarketing
ISBN13: 9780071703123
Publisher: McGraw-Hill Companies
Published: Aug 13 2010
Pages: 496
Weight: 2.20
Height: 1.43 Width: 7.44 Depth: 9.26
Language: English
Apply the latest advertising technologies
Build your brand in every medium
Create the right budget for each campaign
Through six previous editions, Advertising Media Planning has proven essential to the success of both practicing and aspiring media planners. Now in its seventh edition, it continues to provide valuable insight into the construction of media plans that most effectively achieve marketing objectives.
Advertising Media Planning, seventh edition, retains all the critical information you need to know abouttraditional media--including TV, radio, and print--while exploring the latest media forms, illustrated with majoradvertiser case histories. You'll find comprehensive coverage of the latest media planning and digitaltechnologies, including:
This is an exciting time for media planners. Those with the most creativity, strategic insight, and knowledge of the market are sure to find the greatest rewards. Providing firm grounding on the fundamentals and bringing you up to speed on the latest developments in digitization, this updated classic is the best and most complete companion available for navigating the new frontierof media planning.
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