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Advanced Focus Group Research

Advanced Focus Group Research

Hardcover

General ReferenceGeneral Sociology

ISBN10: 0761912487
ISBN13: 9780761912484
Publisher: Sage Publications, Inc
Published: Jun 26 2001
Pages: 264
Weight: 1.05
Height: 0.76 Width: 6.24 Depth: 9.18
Language: English
Specifically written for researchers and students with a fundamental knowledge of focus group research, the book gives numerous examples of what researchers should and should not do in designing their own research projects. In addition, it critically examines the limits of focus groups and suggests how to use focus groups for nontraditional research tasks.

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Fern, Edward F.

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General Sociology