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The Asian Insider: Unconventional Wisdom for Asian Business

The Asian Insider: Unconventional Wisdom for Asian Business

Paperback

Business GeneralEconomicsManagement

ISBN10: 1349512885
ISBN13: 9781349512881
Publisher: Palgrave
Published: Jan 1 2004
Pages: 294
Weight: 0.96
Height: 0.65 Width: 6.14 Depth: 9.21
Language: English
Knowledge of Asian business is dominated by conventional wisdom, much of which has achieved the status of myth. Bestselling author Michael Backman has researched beneath the surface to reveal the things that you need to know about Asian business and society. Using a wealth of examples, case studies and anecdotes, he provides a revealing and unconventional picture based around key business themes. Business, business culture and culture are entwined to draw the reader from the outside into becoming an Asian insider. Written in the author's direct, sharp style, The Asian Insider is a fascinating read for anyone wishing to get to grips with Asian business and understand how Asia really works.

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