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Artificial Intelligence Adoption and It's Impact on the Sustainability

Artificial Intelligence Adoption and It's Impact on the Sustainability

Paperback

General Computers

ISBN10: 6208438721
ISBN13: 9786208438722
Publisher: LAP Lambert Academic Publishing
Published: Mar 26 2025
Pages: 124
Weight: 0.39
Height: 0.29 Width: 6.00 Depth: 9.00
Language: English
This study examines the relationship between AI adoption and the competitive advantage of MSMEs in Anambra State, using the Resource-Based View (RBV) theory. A survey of 301 MSMEs revealed that AI-driven tools; such as data-driven targeted online adverts, social media engagement, and chatbots, positively impact lead generation, customer reach, and relationship management. Key findings show statistically significant relationships between AI usage and competitive advantage (p

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