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Wplyw marketingu cyfrowego YANGO DRC na mieszkańców Kinszasy
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ISBN10: 6209078788
ISBN13: 9786209078781
Publisher: Wydawnictwo Nasza Wiedza
Published: Sep 24 2025
Pages: 68
Weight: 0.23
Height: 0.16 Width: 6.00 Depth: 9.00
Language: Polish
ISBN13: 9786209078781
Publisher: Wydawnictwo Nasza Wiedza
Published: Sep 24 2025
Pages: 68
Weight: 0.23
Height: 0.16 Width: 6.00 Depth: 9.00
Language: Polish
Niniejsza rozprawa analizuje wplyw marketingu cyfrowego YANGO RDC na zachowania konsumentów w Kinszasie. Badanie odbywa się w kontekście, w którym technologie cyfrowe glęboko przeksztalcają nawyki zakupowe i konsumpcyjne. Jako internetowa platforma transportowa oparta na zamówieniach, YANGO RDC wykorzystuje różne narzędzia komunikacji cyfrowej, aby pozycjonowac się na szybko zmieniającym się rynku miejskim. Celem niniejszego badania jest zrozumienie, w jaki sposób te strategie cyfrowe wplywają na postrzeganie marki, decyzje o skorzystaniu z uslugi i lojalnośc klientów w Kinszasie. Poprzez badanie próby konsumentów i analizę teoretyczną opartą na komunikacji perswazyjnej, badanie podkreśla dźwignie przyciągania i konwersji stosowane przez YANGO. Pokazuje również znaczenie wizerunku marki, ukierunkowanych treści cyfrowych i doświadczenia użytkownika w budowaniu pozytywnych zachowań. Raport zawiera praktyczne zalecenia dla firm uslugowych, które chcą w pelni wykorzystac potencjal marketingu cyfrowego w Demokratycznej Republice Konga.
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