Sign-In
Cart
The Art Firm: Aesthetic Management and Metaphysical Marketing
Hardcover
Series: Stanford Business Books (Hardcover)
PhilosophyManagementBusiness of Art
ISBN13: 9780804748131
Publisher: Stanford Business Books
Published: Jan 13 2004
Pages: 408
Weight: 1.57
Height: 1.18 Width: 6.32 Depth: 9.36
Language: English
The Art Firm explores the seemingly unorthodox alliance of the arts, management, and marketing. Art firms--as avant-garde enterprises and arts corporations--have existed for at least two hundred years, using texts, images, and other types of art to create corporate wealth. This book investigates how to apply the methods artists use in creating value to the methods more traditional managers use in running their businesses.
Guillet de Monthoux offers a crash course in aesthetics from Kant to Gadamer, showing how aesthetic management and metaphysical marketing can create value. Using case studies of successful art managers from Richard Wagner to Robert Wilson, the author illustrates the creative role--so central to value-making in contemporary economies--performed by aesthetic play in art firms. Along the way, Guillet de Monthoux points out how responsible aesthetic management and marketing can eradicate the problems of banality and totality, the two capital sins of an art-based economy.
Also in
Philosophy
In the Beginning Was the Deed: Realism and Moralism in Political Argument
Williams, Bernard
Paperback
The American Indian Mind in a Linear World: American Indian Studies and Traditional Knowledge
Fixico, Donald Lee
Paperback
Dreaming of Cinema: Spectatorship, Surrealism, and the Age of Digital Media
Lowenstein, Adam
Paperback
Machine Intelligence and the Imaginal Realm: Spiritual Freedom and the Re-Animation of Matter
Lafitte, Luke
Paperback
The Sociogony: Social Facts and the Ontology of Objects, Things, and Monsters
Worrell, Mark P.
Paperback
On Quality: An Inquiry Into Excellence: Unpublished and Selected Writings
Pirsig, Robert M.
Pirsig, Wendy K.
Hardcover
Philosophy in Turbulent Times: Canguilhem, Sartre, Foucault, Althusser, Deleuze, Derrida
Roudinesco, Elisabeth
Paperback
The New Science of Giambattista Vico: Unabridged Translation of the Third Edition (1744) with the Addition of Practic of the New Science
Vico, Giambattista
Paperback
Friendship and Society: An Introduction to Augustine's Practical Philosophy
Burt, Donald X.
Paperback
The Dream of Reason: A History of Philosophy from the Greeks to the Renaissance
Gottlieb, Anthony
Paperback
The Modes of Scepticism: Ancient Texts and Modern Interpretations
Barnes, Jonathan
Julia, Annas
Annas, Julia
Paperback
Essays V2: Moral And Entertaining On The Various Faculties And Passions Of The Human Mind (1815)
Clarendon, Edward Hyde Earl of
Paperback
The Daily Stoic: 366 Meditations on Wisdom, Perseverance, and the Art of Living
Holiday, Ryan
Hanselman, Stephen
Hardcover
The Obstacle Is the Way Expanded 10th Anniversary Edition: The Timeless Art of Turning Trials Into Triumph
Holiday, Ryan
Hardcover
Other Minds: The Octopus, the Sea, and the Deep Origins of Consciousness
Godfrey-Smith, Peter
Paperback
The Boy, the Mole, the Fox and the Horse Fifth Anniversary Limited Edition: The Global Bestseller
Mackesy, Charlie
Hardcover
The Mattering Instinct: How Our Deepest Longing Drives Us and Divides Us
Goldstein, Rebecca Newberger
Hardcover
The Courage to Be Ordinary: Discover Your Surprising Superpower for a Thriving Life
Kishimi, Ichiro
Paperback
Self-Help from the Middle Ages: What the Seven Deadly Sins Can Teach Us about Living
Jones, Peter
Hardcover
My Big TOE Awakening Discovery Inner Workings: The Complete My Big TOE Trilogy Unifying Philosophy, Physics and Metaphysics
Campbell, Thomas
Hardcover
The Ethical Slut, Third Edition: A Practical Guide to Polyamory, Open Relationships, and Other Freedoms in Sex and Love
Easton, Dossie
Hardy, Janet W.
Paperback
Revolt Against the Modern World: Politics, Religion, and Social Order in the Kali Yuga
Evola, Julius
Hardcover
Self-Reliance and Nature: The Complete First and Second Series of Emerson's Essays
Emerson, Ralph Waldo
Hardcover