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Architecting Enterprise: Managing Innovation, Technology, and Global Competitiveness

Architecting Enterprise: Managing Innovation, Technology, and Global Competitiveness

Hardcover

Business GeneralEconomicsManagement

ISBN10: 113736677X
ISBN13: 9781137366771
Publisher: Springer Nature
Published: Mar 21 2014
Pages: 318
Weight: 1.32
Height: 1.10 Width: 5.50 Depth: 8.50
Language: English
The discussion in this book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. The author covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing a business.

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