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الاقتصاد السلوكي وتطبيق&
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ISBN10: 6030533991
ISBN13: 9786030533992
Publisher: Obeikan Publishing
Published: Mar 7 2025
Pages: 194
Weight: 0.70
Height: 0.41 Width: 6.69 Depth: 9.61
Language: Arabic
ISBN13: 9786030533992
Publisher: Obeikan Publishing
Published: Mar 7 2025
Pages: 194
Weight: 0.70
Height: 0.41 Width: 6.69 Depth: 9.61
Language: Arabic
عن الكتاب سواء كنت تقرأ هذه السطور صباحًا أو مساءً، ستجد نفسك محاطا بحملات التوعية التي تدعوك لتحسين حياتك، وترشيد قراراتك. لكن هل تساءلت يوما لماذا تفشل هذه الحملات غالبا في إحداث تغيير حقيقي؟ في هذا الكتاب المثير للتفكير، يكشف الدكتور أحمد حسن النجار، الكبير المالي والاقتصادي، القوى الخفية التي تشكل قراراتنا وتحرك تصرفاتنا الاقتصادية. من خلال أمثلة واقعية ودراسات حالة، يُقدم هذا الكتاب دليلا شاملا لفهم كيفية عمل العقل البشري، وكيفية تسخير معارف الاقتصاد السلوكي لإحداث تغيير إيجابي في حياتنا ومجتمعاتنا. سواء كنت صانع سياسات أو ممارشا في مجال من المجالات، أو حتى فردا يسعى إلى تحقيق تغيير إيجابي في حياته أو دائرته سيقدم لك هذا الكتاب أفكارًا مستمدة من تجارب واقعية وممارسات عملية استخدمت فيها رؤى الاقتصاد السلوكي وأدواته، وحققت نتائج ملموسة وإيجابية. كما يقدم لك هذا الكتاب دليلا شاملا لكيفية تصميم وتنفيذ تدخلات سلوكية ناجحة ضمن سياسات فعّالة قائمة على أسس علمية، وخبرات عالمية، وكيفية تقييم جدواها من المنظور الاقتصادي.
About the book Whether you're reading these lines in the morning or evening, you'll find yourself surrounded by awareness campaigns that call on you to improve your life and rationalize your decisions. But have you ever wondered why these campaigns often fail to make a real difference? In this thought-provoking book, Dr. Ahmed Hassan Al-Najjar, a financial and economic great, reveals the hidden forces that shape our decisions and d
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