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إدارة المؤسسات الإعلامي&
Paperback
ISBN13: 9786038343876
Publisher: Rushd Bookstore
Published: Aug 18 2022
Pages: 260
Weight: 0.92
Height: 0.55 Width: 6.69 Depth: 9.61
Language: Arabic
يتناول هذا الكتاب إدارة المؤسسات الإعلامية من منظور علمي معاصر يجمع بين الأسس النظرية والتطبيقات العملية، مع التركيز على التحولات الرقمية المتسارعة وتأثيرها في بنية العمل الإعلامي واقتصادياته. يبدأ الكتاب بتأصيل مفهوم الإدارة، وخصائصها، وعناصر نموذج الإدارة بالنظم، موضحًا ما إذا كانت الإدارة علمًا أم فنًا، ومستعرضًا مكونات الجهاز الإداري داخل المؤسسات الإعلامية.
ويختتم الكتاب بتسليط الضوء على تنمية الموارد البشرية في المؤسسات الإعلامية، وعلاقتها بالإستراتيجية التنظيمية، والتحول نحو المنظمة المتعلمة، بما يعزز القدرة التنافسية ويواكب التغيرات التكنولوجية. ويُعد الكتاب مرجعًا أكاديميًا وتطبيقيًا مهمًا للباحثين وطلاب الإعلام والإدارة، وصناع القرار في المؤسسات الإعلامية.
This book deals with the management of media institutions from a contemporary scientific perspective that combines theoretical foundations and practical applications, with a focus on the rapid digital transformations and their impact on the structure and economics of media work. The book begins by rooting the concept of management, its characteristics, and the elements of the management model in systems, explaining whether management is a science or an art, and reviewing the components of the administrative apparatus within media institutions.
The book concludes by highlighting the development of human resources in media institutions, its relationship to organizational strategy, and the transformation towards a learned organization, in a way that enhances competitiveness and keeps pace with technological changes. The book is an important academic and applied reference for researchers, media and management students, and decision-makers in media institutions.
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