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أساسيات إدارة الأعمال في
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ISBN13: 9786038202128
Publisher: Rushd Bookstore
Pages: 492
Weight: 1.71
Height: 0.99 Width: 6.69 Depth: 9.61
Language: Arabic
يُعد هذا الكتاب مرجعًا أكاديميًا متكاملًا في مجال الإدارة والتنظيم، حيث يقدم دراسة شاملة لتطور الفكر الإداري، وأبرز نظريات الإدارة الكلاسيكية والحديثة، والمداخل المعاصرة التي أسهمت في تطوير المؤسسات، إضافة إلى تحليل مفهوم المنظمة وأنواعها، وعلاقة الكفاءة والفعالية بتحقيق أهدافها. ويخاطب الكتاب طلاب إدارة الأعمال والإدارة العامة والاقتصاد والعلوم الإدارية، كما يفيد المديرين والمشرفين والباحثين الراغبين في فهم المبادئ الحديثة للإدارة وتطبيقها في المؤسسات العامة والخاصة.
ينطلق المؤلف من فكرة أساسية مفادها أن الإدارة ليست مجرد مجموعة من الإجراءات الروتينية، بل هي علم وفن في آن واحد، يقوم على التخطيط والتنظيم والقيادة والرقابة، ويهدف إلى استثمار الموارد البشرية والمالية والمادية بأعلى درجات الكفاءة لتحقيق الأهداف التنظيمية. ومن هذا المنطلق يستعرض الكتاب تطور الفكر الإداري عبر مراحله المختلفة، مبينًا كيف انتقلت الإدارة من التركيز على الإنتاج والرقابة إلى الاهتمام بالإنسان والابتكار والجودة والاستدامة.
يفتتح الكتاب بتوضيح مفهوم الإدارة ودورها الحيوي في نجاح المنظمات، مؤكدً&
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