Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Amusement, Inc.: Disneyland's Corporate Apparatus and the Making of the Theme Park

Amusement, Inc.: Disneyland's Corporate Apparatus and the Making of the Theme Park

Betancourt, Roland

Hardcover

Travel GeneralFilm StudiesGeneral Racism & Ethnic Studies

PREORDER - Expected ship date March 23, 2027

ISBN10: 1478034815
ISBN13: 9781478034810
Publisher: Duke University Press
Published: Mar 23 2027
Pages: 310
Language: English
In Amusement, Inc., Roland Betancourt tells the deep history of Disneyland from its conception to its construction and reveals how it set the precedents that created the modern theme park. To transform an animation studio into a theme park company, Betancourt shows that Disney took its most significant lessons not from other amusement parks of the time but from corporations like General Motors, marshaling funds to systematize the constellation of principles, practices, and structures that defined American Big Business during the 1950s and 1960s. By using these principles to construct a heroic image of the large-scale corporation, Disneyland acclimated Americans to the rhythms and values of corporate capitalism, rendering the corporation's apparatus synonymous with the good life in postwar America. Drawing on extensive archival research, Amusement, Inc. reframes the invention of the theme park, offering a new history of how corporate practices shaped the spaces of leisure and entertainment that have defined contemporary American culture.

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