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The Americanisation of European Business

The Americanisation of European Business

Paperback

Series: Routledge International Studies in Business History

Business GeneralEconomicsManagement

ISBN10: 0415862523
ISBN13: 9780415862523
Publisher: Routledge
Published: May 8 2013
Pages: 256
Weight: 0.81
Height: 0.54 Width: 6.14 Depth: 9.21
Language: English
This book examines the mechanisms and channels through which American managerial know-how and US management models were transferred to Europe after 1945, as well as the actual influence on European industries and regions in the 1950s and 1960s.

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