Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
American Sports in an Age of Consumption: How Commercialization Is Changing the Game

American Sports in an Age of Consumption: How Commercialization Is Changing the Game

Hillman, Cory

Paperback

Business GeneralSports GeneralGeneral Sociology

ISBN10: 0786498889
ISBN13: 9780786498888
Publisher: McFarland & Company
Published: Jul 27 2016
Pages: 204
Weight: 0.80
Height: 0.70 Width: 5.90 Depth: 8.90
Language: English

Sports are not what they used to be. New publicly funded stadiums resemble shopping malls. Fans compete for cash prizes in fantasy sports leagues. Sports video games are now marketing and public relations tools and team logos have become fashionable brands.

The larger social meanings sports hold for fans are being eclipsed by their commercial function as a means to sell merchandise and connect corporate sponsors with consumers. This book examines how the American consumer culture affects professional and collegiate sports, reducing fans to consumers and trivializing sports themselves.

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