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Airport Marketing: Strategies to Cope with the New Millennium Environment

Airport Marketing: Strategies to Cope with the New Millennium Environment

Hardcover

Business GeneralAviation

ISBN10: 075464085X
ISBN13: 9780754640851
Publisher: Routledge
Published: Jul 28 2005
Pages: 156
Weight: 0.88
Height: 0.44 Width: 6.14 Depth: 9.21
Language: English
Airport Marketing examines the management vision of airport marketing in the post-September 11th environment, presenting in-depth analysis of current airport management practices for both aviation and non-aviation-related activities. This book is essential reading for airport managers, government agencies, airlines, consultants, contributors, advisors and sub-contractors to this industry, as well as both undergraduate and graduate level aviation students.

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