Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
AI in Consumer Analytics and Strategic Branding

AI in Consumer Analytics and Strategic Branding

Ahmad, Faiz
Rafi, Mudassir
Kirmani, Mohd Danish

Hardcover

Investing & FinanceMarketingGeneral Computers

Publisher Price: $220.00

ISBN13: 9798337399638
Publisher: Igi Global Scientific Publishing
Published: Feb 25 2026
Pages: 400
Weight: 2.09
Height: 0.94 Width: 7.00 Depth: 10.00
Language: English
The advancement of intelligent technologies reshapes the marketing ecosystem. Organizations are now driven by data-rich, intelligent marketing strategies and tools, capable of understanding consumers' preference, and allowing personalized responses in real-time. From decoding complex consumer behaviors to crafting adaptive brand strategies, AI-enabled tools redefine how organizations compete, connect, and create value in dynamic markets. The integration of AI, consumer analytics, and strategic branding reveals new possibilities for forecasting, sentiment analysis, and brand perception. It also raises important ethical and legal challenges that require further exploration. AI in Consumer Analytics and Strategic Branding explores the transformative role of AI, ML, and image processing in market research and branding. It examines emerging trends, tools, and analytical frameworks for interpreting consumer data and brand perception. This book covers topics such as predictive analytics, chatbots, and consumer behavior, and is a useful resource for business owners, engineers, marketers, academicians, researchers, and scientists.

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