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Advertising Worldwide: Advertising Conditions in Selected Countries

Advertising Worldwide: Advertising Conditions in Selected Countries

Hardcover

AccountingManagementMarketing

ISBN10: 3540677135
ISBN13: 9783540677130
Publisher: Springer Nature
Published: Nov 27 2000
Pages: 294
Weight: 1.24
Height: 0.84 Width: 6.44 Depth: 9.48
Language: English
This book addresses the following questions: What are the social, cultural or religious particularities of advertising and advertising practices? Are there any taboos? What about legal restrictions? How is the advertising infrastructure? Are there any institutions, federations or boards of advertising? How are media data collected? How can specific target groups be addressed? Are there any specific habits in using media? Specialists from Australia, Belgium, Finland, France, Germany, India, Mexico, Russia, South Africa, Taiwan, and the USA provide comprehensive information on advertising conditions in their countries.

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