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Advertising, the Uneasy Persuasion (Rle Advertising): Its Dubious Impact on American Society
Hardcover
Series: Routledge Library Editions: Advertising
AccountingGifts & Stationery GeneralGeneral Sociology
ISBN13: 9780415817936
Publisher: Routledge
Published: Mar 21 2013
Pages: 336
Weight: 1.43
Height: 0.81 Width: 6.14 Depth: 9.21
Language: English
What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates or its critics imagine.
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Advertising, the Uneasy Persuasion (Rle Advertising): Its Dubious Impact on American Society
Schudson, Michael
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