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Advertising, the Media and Globalisation: A World in Motion

Advertising, the Media and Globalisation: A World in Motion

Hardcover

AccountingBusiness GeneralGeneral Sociology

ISBN10: 0415668824
ISBN13: 9780415668828
Publisher: Routledge
Published: May 29 2012
Pages: 168
Weight: 0.92
Height: 0.44 Width: 6.14 Depth: 9.21
Language: English
This book provides a thorough account of contemporary trends in advertising and media industries. It examines the role of advertising in the globalisation of consumer culture, taking an empirical, region-by-region approach.

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Sinclair, John

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Accounting